Spring brings ‘Good Things’

24 Apr Spring brings ‘Good Things’

Multitalented music, sound, and mix studio Mix Kitchen marks the Spring quarter with an earful of success. Projects included chart topping song tracks, immersive digital experiences, broadcast TV, Radio ads, and the surround soundtrack of an indie doc premiere

Good Things

McDonalds Black365 brings ‘Good Things ‘ to the neighborhood

 

Mix Kitchen’s Sam Fishkin collaborated with editor Bob Ackerman of The Colonie and director Joe Pytka on McDonald’s 365BlackGood Things” for Burrell Communications. The spot features the work of Refa One of AeroSoul, a group whose mission is to promote the African diaspora’s writing culture thru “spray can/aerosol art.” In the video, street artists makeover a neighborhood spattered with gang graffiti into a scenic landscape of art and creativity. Sam mixes voiceover, sound design, and Marvin Gaye’s “Inner City Blues” over a night in a gritty urban city as it transforms into a bright, sunny, picturesque day. The nationally broadcast spot also appears on the McDonald’s 365Black website and is part of the “Spread Lovin’” campaign that’s received a lot of publicity. PR Newser: Burrell Communications Talks McD’s CSR Campaign, Shoot: Burrell Communications, Pytka, Ackerman Team On “Good Things” For McDonald’s, Creative Bloq: You’ve Never Seen a McDonald’s Ad Like This


Credits: McDonald’s “Good Things”
Advertising Agency: Burrell Communications (Chicago)
Chief Creative Officer: Lewis Williams
Producer: Debra Dale, Gretchen Siss
Group Creative Director: Rebecca Williams
Creative Director: Lisa McConnell
Copywriter: Lisa McConnell
Associate Creative Director: Winston Chueng
Art Director: Winston Chueng
Production Company: Pytka Commercial Production Company
Director: Joe Pytka
DP: Joe Pytka
Editorial Company: The Colonie
Creative Editor: Bob Ackerman
Finishing: Tom Dernulc
Executive Producer: Mary Caddy
Visual FX: The Colonie
Animation Company: The Colonie
Color Correction: Filmworkers Club
Color Grader: Michael Mazur
Audio: Mix Kitchen
Sound Design: Mix Kitchen
Mixer: Sam Fishkin
Track: ‘Inner City Blues’
Performed by: Marvin Gaye